https://www.karenutrera.com/work daily 1.0 2021-07-01 https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1564948435663-2QUI22QB0ZU8IC3T8006/builder.jpg Work - Experience Builder A platform that supports high-level customization of out-of-the-box components designed for commerce, and is also extensible to developers to create their own components and themes. https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1565038398771-R3Q5VQNWHIEDVWDZ012V/analytics.png Work - Looking Forward – Actionable Insights Using search data to inform product and merchandising decisions in the storefront, powered by Salesforce’s Einstein Artificial Intelligence (coming soon). https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1564950866311-2C54SYDPTA3N1LTK6NCP/IA.png Work https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1564940688871-1HQU0DXFCWDW02PQ5S7X/search_v3b.gif Work - AI Powered Search As the lead designer, I was responsible for concept and UX strategy for an intelligent e-commerce search engine. This new product prioritizes the B2B Commerce user needs such as searching via SKU number (or item number), and quick reordering features. The B2B Storefront displays prices based on the buyer account’s negotiated contract prices, helping eliminate the high-touch process that exists in B2B ordering. https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1564942162793-JBRQ4PKC06PUMYSR5D8X/Experience-Mapping.jpg Work https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1564949857250-BZWYWZBRWSXVL67HQR2Q/srp%402x.jpg Work https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1564949855640-786WS7HUY9HBNPBU5EIS/config.png Work https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1564949855889-WKOBUBTWB9ISUV6Y0MXK/config2.png Work https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1564950566857-PE8TAZRI7KBS1DL721X1/Search-Pages-UI.png Work https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1564944809890-PFHUXQCPCI0OJB2OYSGL/personas.png Work https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1564947563224-M5BWZER61ESFWLJDKHBZ/Store+Details+Status+Section+at+Top.png Work https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1564945903894-HEJD3NRFH77O78DL8YUG/4.5-Facets-Type.png Work https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1564947561723-VFOL4S5NETKFKQ14P3MD/4.3-Facets-Typing.png Work https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1564945903959-45A0S1V22P9ZMDOE4A0Y/4.6-Facets-Reorder.png Work https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1565033329341-5QQGWE3T8SN1D3MA925P/2.2-Searchable-Attributes-Add.png Work - Search Results Configuration A new app “Commerce” using the power of the CRM, offers admins and e-commerce managers the ability to customize their online store from product catalogs, to search results, and search index management. https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1624912700741-LEDERDTT3T352YQM2VY7/knife.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1624942544351-6TU9ZWF6PXCEKU9I1ISD/consumer.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1624943689932-BVTJZN63ZL1ZUMZW3WH4/Screen+Shot+2021-06-28+at+10.14.46+PM.png Work - Make it stand out Checkout - Payment Step https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1624910423237-CMQF4MCLRMQVPO7UE3U6/Screen%2BShot%2B2021-06-28%2Bat%2B12.45.15%2BPM.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1624912756891-DJE6DY4HMGAE0JR8WUQO/chat.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1624910902855-Y3SCCYTXIZCWPAP6G1WJ/Screen+Shot+2021-06-28+at+1.08.17+PM.png Work - The Problem Roadster’s old checkout (buy flow) forced customers through a long and linear process regardless of their current situation. In turn, sales agents were forced to take the consumer out of Roadster to better accommodate their needs, resulting in low conversion and completion rates. https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1624949162423-KKBFCAO956R0KL0QNR2X/Screen+Shot+2021-06-28+at+11.45.57+PM.png Work - Recent Results The old flow showed a 2% conversion rate (orders submitted), where the new flow shows somewhere around 7% and 8% with almost 80% of those orders having some tasks completed. The two flows are not easy to compare since many steps have been removed and others made optional, but we have seen a steady rate of new orders started and submitted as well as an encouraging task completion rate. https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1624912657349-8LIVMFJVHKQ7BHHZXMU5/bulb.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1624943813868-FSVCT7SBTKK14HFOWJ0O/Screen+Shot+2021-06-28+at+10.16.50+PM.png Work - Make it stand out Order Page - Task-based non-linear flow https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1624942564596-OEJYA5ATJO6R8W9CPA8Y/agent.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1624943294563-3EKIC4G7QONCT118TN37/Screen+Shot+2021-06-28+at+10.08.10+PM.png Work - Old User Flow A liner experience with massive drop-offs. Consumers had to jump through many hoops before they could initiate their car purchase. https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1624943472631-ZK61CGXZ00EXL520OK0K/Screen+Shot+2021-06-28+at+10.11.10+PM.png Work - New User Flow A familiar e-commerce checkout experience that lands the consumer on a task-based order page. In this order page the consumer can perform tasks non-linearly and at their own convenience. https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1624944206137-H869DTAIO8ZYS4XYTXES/Screen+Shot+2021-06-28+at+10.23.21+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1625175258242-R5TPAELQJ9YWJ3RXS5XF/used-curve.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1625176437486-DAMZRJ5QZ9GNBJXEY28C/Screen+Shot+2021-07-01+at+2.53.52+PM.png Work - Make it stand out Order Page - Task-based non-linear flow https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1625175274494-18VL4GSR3PSNKZQQQKKE/dealership.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1625175294229-200RGZP4OJCBBOGHXYEY/discover.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1563507672259-HXBET1HR4Y7R6VRJZ01R/1-tc.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1625178245119-R4T76NNFLEZAHXYCI088/dealer-3.png Work - Showroom Experience Empowering the car buyer to scan vehicles at the dealership to view market pricing and compare vehicles right on the mobile device. Key features included a bar code and license plate scanner, and searchable, real-time dealer inventory. https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1625178653276-CBZIDECR8QR8W9LUL0GC/discover-2.png Work - Content Discovery A full overhaul of the iOS and Android apps with focus on upper funnel engagement and content discovery. The new Home Screen displayed contextual information relevant to a specific user’s geographical location and stage of the car buying process by leveraging TrueCar’s access to unlimited market data on vehicle pricing. https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1625175999169-JPIMXHYGA808FJIIEM5U/Screen+Shot+2021-07-01+at+2.46.14+PM.png Work - Make it stand out Checkout - Payment Step https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1563487396409-ZUSM8BJCC8B3GJAZ9D0J/Artboard+Copy.png Work https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1563487419977-YH0G676VTZKT4RBPC69N/Artboard.png Work https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1563495929142-R3BJCTKVMAIMWO1T9NSL/banner.png Work https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1564951876578-AC6A6KS7B5VICMPM2NY0/logo2.png Work https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1616642503891-17JRBBU8PMXASPZ8AUG1/R-black.png Work https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1616642503891-17JRBBU8PMXASPZ8AUG1/R-black.png Work https://images.squarespace-cdn.com/content/v1/5d2fc50a632b9d00015da9ba/1563487419977-YH0G676VTZKT4RBPC69N/Artboard.png Work https://www.karenutrera.com/clippit daily 0.75 2019-07-19 https://www.karenutrera.com/contact daily 0.75 2019-08-01 https://www.karenutrera.com/new-page-1 daily 0.75 2025-12-17